Awesome activation idea
In order to curate the vacation photos Toronto visitors take and put online, we unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. And to encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children’s Foundation for every snowman photo uploaded to the campaign’s Facebook page at https://www.facebook.com/visittoronto, up to $50,000. And, we’ve integrated each photo takers’ network, by offering another $1 for every ‘Like’ each photo generates, further expanding this campaign’s reach. To date, more than $24,000 has been raised.
via Adsoftheworld
Leave it to those crazy Icelanders.
The can spout out enough ash to stop the entire world, produce more awesome musicians per capita than seemingly possible, and go wild with 24 hours of sunlight every summer. Well, they’ve just produced a video promoting tourism and let’s just say they know how to showcase their spectacular scenery and inherent awesomeness better than just about anyone.
Forbes has released what a group of judges have assessed as the 10 best travel and tourism campaigns. These efforts have been lauded for their ability to be memorable and to generate interest in their country, state or region. How many do you remember?
Here’s the slideshow of the top travel and tourism advertising campaigns.They range for efforts for U.S. states to national tourism. To be honest, I am not familiar with many of these campaigns. Here are a few of my favorite recent tourism commercials.
There are good people left in advertising
Often times when an agency loses a big piece of business (or two), they lay off perfectly awesome talent. Take Goodby, Silverstein and Partners as a recent example. But instead of leaving them out to wander around hunting for a new job, an old Goodby employee, JD Beebe, came to the rescue and started the site ”Grab some Goodby.” Here prospective employers and recruiters can browse for Goodby talent, contact them and/or post jobs to the site. Very nice to see there’s still good in the world.
via Adrants
What the world tweeted about in 2011
2011 was a pretty crazy year for Twitter, and probably more for those who tweet. So here is a nice infographic round up of what the world tweeted in 2011, if twitter were the news, which, it pretty much has become the unofficial and quite often the official, source of!
Created by Frugal Dad, the infographic shows the biggest event of the year…
When social starts to get really exciting for brands
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover…
After finding a Facebook group with almost 100,000 people called “I Wanna Have A Sleepover In Ikea“… IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. What a great way to turn fans into advocates.
Not only was it a PR stunt, but a great way to actually have people test out products like mattresses for longer than 10 minutes! Complete with a sleep expert on hand for advice. Via PSFK. Thoughts?
Agency people, Does this sound familiar
This is officially the best Tumblr of 2011 - because every agency person has heard at least 10 of these stomach-turning sentences flow out of an account person’s ass - I mean mouth. Even if you’re an account person guilty of such blasphemy, you have to laugh!
How to address your customers concerns
Delta Air Lines sent a hardcase with six outward-facing video cameras as checked baggage aboard a flight from Atlanta to New York City to show the behind-the-scenes journey of checked baggage.
Now imagine we did this at OR Tambo International Airport, what would we see?
resolutions pretty enough to fulfill
No matter how good our intentions are on January 1st, by the end of the month (or week in some cases) our New Year’s resolutions have gone down the pooper. But maybe, just maybe, if we had something on us at all times to remind us, say on our mobile phone, something that looks beautiful, we would stick to them a little longer.
That was the thought Chris Streger had when he started the To Resolve Project last year by asking a bunch of talented designers to create mobile phone backgrounds based on their resolutions. These are just a few of the awesome ones from this year’s bunch but you can find much more on the project site. Love these!
Engagement: The Facebook X Factor
Facebook continues to dominate social networking sites. With more than 800 million users, 50% of them checking in daily, there are no other contenders at this time for the number one spot. That doesn’t guarantee their hold on the ‘King of Social Media’ crown long term but for now their reign is established and secure.
Most small businesses can grow their network of potential clients, expand their influence in the marketplace and positively impact their bottom line by having a strategic presence on Facebook. The ultimate key to their success on this social network is engagement!
A November 2011 white paper released by Parta Dialogue, a social media agency, states it this way, “On Facebook, engagement is the driver that determines which content users receive, and the reach of every piece of post content.” They go on to say, “The essential take-away is that if you want your posts to show up prominently in the News Feed of other users, you must ensure that people interact (engage) with your content.”
Engagement isn’t as easy as it sounds but by developing a social media plan of action, being consistent and investing time in the process you can get there.
