Forbes has released what a group of judges have assessed as the 10 best travel and tourism campaigns. These efforts have been lauded for their ability to be memorable and to generate interest in their country, state or region. How many do you remember?
Here’s the slideshow of the top travel and tourism advertising campaigns.They range for efforts for U.S. states to national tourism. To be honest, I am not familiar with many of these campaigns. Here are a few of my favorite recent tourism commercials.
The can spout out enough ash to stop the entire world, produce more awesome musicians per capita than seemingly possible, and go wild with 24 hours of sunlight every summer. Well, they’ve just produced a video promoting tourism and let’s just say they know how to showcase their spectacular scenery and inherent awesomeness better than just about anyone.
It’s one of my theories that when people give advice, they’re really just talking to themselves in the past.
This book is me talking to a previous version of myself.
These are things I’ve learned over almost a decade of trying to figure out how to make art, but a funny thing happened when I started sharing them with others — I realized that they aren’t just for artists. They’re for everyone.
These ideas are for everyone who’s trying to inject some creativity into their life and their work. (That should describe all of us.)
Some time ago, artist and writerAustin Kleon , a keen observer of and participant in the creative economy of the digital age — was invited to give a talk to students, the backbone for which was a list of 10 things he wished he’d heard as a young creator:
Awesome activation idea
In order to curate the vacation photos Toronto visitors take and put online, we unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. And to encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children’s Foundation for every snowman photo uploaded to the campaign’s Facebook page at https://www.facebook.com/visittoronto, up to $50,000. And, we’ve integrated each photo takers’ network, by offering another $1 for every ‘Like’ each photo generates, further expanding this campaign’s reach. To date, more than $24,000 has been raised.
via Adsoftheworld
There are good people left in advertising
Often times when an agency loses a big piece of business (or two), they lay off perfectly awesome talent. Take Goodby, Silverstein and Partners as a recent example. But instead of leaving them out to wander around hunting for a new job, an old Goodby employee, JD Beebe, came to the rescue and started the site ”Grab some Goodby.” Here prospective employers and recruiters can browse for Goodby talent, contact them and/or post jobs to the site. Very nice to see there’s still good in the world.
via Adrants
What the world tweeted about in 2011
2011 was a pretty crazy year for Twitter, and probably more for those who tweet. So here is a nice infographic round up of what the world tweeted in 2011, if twitter were the news, which, it pretty much has become the unofficial and quite often the official, source of!
Created by Frugal Dad, the infographic shows the biggest event of the year…
When social starts to get really exciting for brands
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover…
After finding a Facebook group with almost 100,000 people called “I Wanna Have A Sleepover In Ikea“… IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. What a great way to turn fans into advocates.
Not only was it a PR stunt, but a great way to actually have people test out products like mattresses for longer than 10 minutes! Complete with a sleep expert on hand for advice. Via PSFK. Thoughts?
Agency people, Does this sound familiar
This is officially the best Tumblr of 2011 - because every agency person has heard at least 10 of these stomach-turning sentences flow out of an account person’s ass - I mean mouth. Even if you’re an account person guilty of such blasphemy, you have to laugh!
